Clear handoffs from head office to franchisee.
A central campaign creates the enquiry. A local operator owns the response. IMTG makes that handoff, the next action and overdue exceptions visible across the tools your franchise network already runs.
Sending a lead is a handoff, not an outcome.
Head office sends an enquiry to a franchisee. The email is opened, but there is no recorded next action. The local team thinks someone else is handling it; head office assumes it is underway. An agreed owner, response threshold and escalation path make that gap visible without relying on another round of chasing.
An owner. A next action. An escalation.
Assign the receiving owner
Use agreed territory and routing rules to show which operator or team is responsible, including when a lead is transferred.
Record the next commitment
Define what happens after receipt, where the action is recorded and when the next step is due.
Give exceptions a path
Surface missing activity at an agreed threshold and escalate it to the person responsible for the response.
Shared standards across local operations.
Franchisees may work in different CRMs, inboxes and spreadsheets. We map what can be connected and agree the minimum records needed to make ownership and follow-through visible. IMTG Engine allocates leads; Lead Hub tracks recorded activity and escalates exceptions.
The system supports accountability across head office and local teams. It does not replace the franchise relationship or guarantee that an operator takes action. Any visibility claim depends on the records available from your connected tools.
Start with leads. Extend to other commitments.
The same approach can support operations handoffs and delivery commitments: name the receiving owner, record the next action and agree when an exception needs attention. Start with the lead journey that matters most to your network.
Clear ownership. Consistent follow-through.
Revenue Velocity is the outcome. Lead Control is where we start with your network.